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Loyalty link Simplifying customer loyalty through automated recognition

Nexi Loyalty Link is an innovative solution that enables you to recognize your customers both online and in physical stores.

Nexi Loyalty link Seamlessly recognize loyal customers at the point of sale

Nexi Loyalty Link is an innovative solution that enables you to recognize your customers both online and in physical stores through their payment card(s) and digital wallets, making it simple and effortless to build loyalty and keep them coming back.

No more physical loyalty cards

Avoid the hassle of printing, distributing and managing your own loyalty cards

Recognition from several cards

Customers can register several payment cards or just the one they prefer to use

Loyal customers

Make it easy to keep your loyal customers coming back and communicate based on their buying behaviour

Let automated customer recognition support you in generating profit for your business

Your customers no longer need to carry a separate loyalty card—and your staff no longer need to remind them to show one. Every purchase, even the small ones, is captured automatically. 
After a simple enrollment, customers can be recognized instantly across all your stores and online channels. Your existing ECR setup integrates seamlessly with the terminal that provides the member ID, making the entire loyalty experience smooth and effortless.

How Nexi Loyalty Link works for your business

Customer enrollment

The customer enrolls in the loyalty program by registering their preferred card(s)*.

Customer pays

After visiting the store or eCommerce site, the customer pays using their preferred payment method.

Customer recognition

The customer is recognized at any store or online by using their payment card, eliminating the need to present a loyalty card.

Customer personalized benefits

Instant personalized benefits applied via merchant’s own loyalty program or Nexi Reward (e.g., discounts, vouchers, cashback).

* Multible card association to the same customer ID possible

Are you looking to boost your business?

Our local sales and support teams are here to help you grow your business and understand your needs. ​

Contact us to discover how we can support you.